When submitting a request, you may be asking yourself, is this a Design or Specialized Hours request? We're here to explain the difference!
Design (or graphic design) requests are anything that can be created in Adobe. Think social media posts, marketing collateral, posters. This is a general rule of thumb when you're thinking about submitting a design request. Can it be done in Photoshop, Illustrator, or InDesign? If not, it's probably a Specialized Hours request.
Specialized Hours requests are for all the activities our Specialists do. Think copywriting, content strategy, social media scheduling, digital marketing set-up. These are things that require a Specialist to complete and while they may include some design aspect, they aren't inherently a graphic design request.
Below, we want to break down some common examples of what we call "on the line requests" to help you determine if your request is a Design or Specialized Hours Request.
Video editing, although falling under our Adobe rule of thumb, is a Specialized Hours request.
Google Slides, Google Docs, or Google Slides requests all fall under Specialized Hours. These require an extra layer of work associated with the request, and don't allow us the creative processes we have in place today (resulting in more time spent) that come with a typical design request.
Website edits, even design related, are Specialized Hours requests. If we're editing an image on a website, that's a Design request. If we're changing the placement of said image, that's a Specialized Hours request.
Custom illustration is a Design request. Some other companies will charge Specialized Hours for that, but we believe it's inherently design related.